The Mariners 2010 Commercials:
Immortalized: A commercial about a composite painting of all of the bullpen pitchers as a “cohesive” unit. Bullpen 2010: Mark Lowe: Traded. Bunch of the guys: injured. Bunch of guys: DFA’d. The rest, marginally effective.
Meaningful Moments: Junior plays a prank on Ichiro. Junior 2010: 0 HR’s, retired. Ichi’s been ichi.
The next big thing: A marketer tries to sell Hyphen on a hyphen t-shirt. I’d buy one. However, Ryan Roland-Smith 2010: ineffective, injured
What’s in a Name: Felix and Chone Figgins pick on Cliff Lee because he has 2 first names. Cliff Lee 2010: Traded. So good for him, but bad for the mariners. Felix 2010 good, but no run support. Figgins 2010: hasn’t lived up to the hype.
Last, and most recent result:
Running Catch: Z and Don Wakamatsu golfing. Everything they hit, Guti catches. Wak 2010 42 wins, 70 losses: fired.
Of all of these commercials, the only ones you can really still air are the bullpen and hyphen…and maybe the junior one. I bet the Mariners’ marketing department didn’t plan on that!