What’s up with BN.com?

So I got some Barnes&Noble gift cards for xmas/birthday this year. I went to their website, and not only are the things i was looking for more expensive than Amazon, i get to the payment page, and i see this:

Only one Gift Card or Certificate can be redeemed per online order. To redeem multiple Cards or Certificates, select the Pay by Phone method below.

Brilliant. Well, B&N isn’t getting my money today, i don’t have the time or energy to call anyone. I just bought a bunch of stuff from amazon using 4 gift certificates that i had. I wonder how much $$$ B&N loses because people give up like this when they get all the way to the ordering page?

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